Award-winning social media educator and author Dr. Karen Sutherland named winner of the 2022 Book Award for Strategic Social Media Management: Theory and Practice
Strategic Social Media Management: Theory and Practice is recognized for its outstanding writing, design, and overall market appeal among thousands of submitted books.
Strategic Social Media Management: Theory and Practice by Dr. Karen Sutherland is a groundbreaking book that helps readers create and implement effective social media strategies by leveraging the fundamentals of audience research to deliver exceptional value. . Strategic Social Media Management has been named the winner in the social media category of the Book Excellence Awards 2022. Dedicated to recognizing authors for excellence in writing, design and overall market appeal, previous winners and finalists have been New York Times bestsellers, spoken at the United Nations and TEDx, and had their books chosen by movie studios.
“I was ecstatic when I discovered that my book had received international recognition in this prestigious awards program.said Dr. Karen Sutherland. An award-winning social media educator, author, and co-founder of digital marketing agency Dharana Digital, Dr. Karen’s mission is to help readers learn how to stop blatantly selling on social media and start helping their audience. to be more successful. results. “My goal was to demystify social media for readers and empower them to feel confident online.”
Combining theory and practice, Strategic Social Media Management teaches readers how to take a strategic approach to social media from an organizational and business perspective, and how to measure results. Richly supported by sound, engaging pedagogy and case studies in each chapter, it incorporates international perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy and crisis management. After reading this book, readers will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences, and supports achievement of goals and objectives. strategic.
The book has received positive reviews from renowned experts and professionals around the world. Social media manager Claudio Corvaglia says: “If you work in digital communication, you know how fast this world is going. I was looking for a book that could help me get back to the basics, principles and meaning of it. This one worked.”
Strategic Social Media Management is an ideal book for business owners and students, and essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies. social media. The book is available for sale on Amazon and other online bookstores.
Those interested in working directly with Dr. Karen Sutherland are encouraged to visit Dharana Digital to learn more about their social media coaching, social media management, and search engine optimization services: https://www.dharanadigital.com/
About the Author
Dr. Karen Sutherland is an award-winning social media educator and author with over 20 years of experience in the marketing and communications industry. As co-founder and social media specialist at marketing agency Dharana Digital, Dr. Sutherland also serves as a lecturer in public relations at the University of the Sunshine Coast, Australia. Dr Sutherland is head of the social media studies program at USC Australia and is a Senior Fellow of the Higher Education Academy in London. As the 2022 Winner in the Social Media Category of the Book Excellence Awards for her book, Strategic Social Media Management – Theory and Practice by Palgrave Macmillan, 2021 Winner of the DASSH Award for Education, Innovation and Employability and Winner 2020 Social Media Award Best Social Media Educator of the Year from the Marketing Institute, Karen is also co-author of the book Public Relations and Strategic Communication from Oxford University Press. Dr. Sutherland has presented at research conferences and industry events in Australia, New Zealand, Portugal, Czech Republic, India, UK and USA, led tours of study social media in Vietnam, Hong Kong and India and regularly conducts social media workshops and coaching sessions to clients around the world.
Contact Dr. Karen Sutherland:
E-mail: [email protected]